It has been a hard time for many people in business. What was once a profitable business has shriveled up and died, for others however, their businesses have seen an amazing boom in sales. This is due to the needs of the consumer and the path and mindset of the economy. Tactics such as franchise review management have allowed businesses to look at what they have been doing, think outside the box and really focus on the now in order to build a tomorrow.
It is more important now than ever that your message be heard. If your message is not clear, is being overpowered or just being placed in front of people unwilling or unable to hear it, then it is not being effective. When creating your message make sure that you have a clear and concise call to action and that what you promise or say you will offer is achievable.
Value is key to your business. If people don’t feel that they have gotten value from your offer then they will have what is known as buyer’s remorse. This buyer’s remorse can lease to refund requests and bad word of mouth. It is important that you give as much if not more value than you promote in your marketing.
People will do business with you if you have good and consistent customer support. If you don’t have customer support then people will feel abandoned by you, your product and your company. You want to give the best customer support you can and have your customer support team well educated and given the power to actually do tasks.
One of the biggest complaints with customer support is that people have to go through five or six different people and departments in order to get something done. Ture, you don’t want everyone giving refunds or store credit, but you want to make the process of customer support easy and pain free.